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About us

Improve your well-being


It's not that easy to be healthy if we don't have the correct products we need. Can you imagine a superhero saving the day without their essential tools?

There is no magic, it's time to get the health tools you deserve.

Discover our products

A new health journey


Working on your health is essential, but achieving it in a supportive environment is even better. With our health products, accessing wellness has never been so easy.

Get the health products you want, where and when you want.

Discover our products

Enhance your well-being

Meet our health team

Dedicated professionals driving our health mission

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He is passionate about health and wellness, actively participating in product development, marketing, and enhancing customer experiences.

Mich Stark

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the health industry, Mich has helped the company to get where it is today. Mich is among the best minds in wellness.

Aline Turner

Chief Technical Officer

Aline is one of the iconic people in health who can say they love what they do. She mentors 100+ health coaches and looks after the community of thousands of wellness advocates.

Iris Joe

Chief Health Officer

Iris, with her extensive background in health sciences, helps us understand the market and improve our offerings. She is committed to driving success and brings her expertise to elevate the company.